Gelfoambed manufactures an affordable luxury line of gel memory mattresses in the USA. Gelfoambed, the fastest growing mattress company on the internet, was actually featured in January’s Better Homes & Gardens as the expert’s top queen mattress pick! And guys know I LOVE BHG! Did you know that memory foam is now obsolete? Today’s serene foam is revolutionizing the next generation in comfort. What makes serene foam so comfortable is the new supportive air technology that increases the level of support without compromising comfort. Think less pressure and more comfort. And what I also LOVE is that serene is not temperature sensitive. It releases body heat keeping your mattress cool and dry.